SodaHead Launching Major Redesign

Encino-based SodaHead, the social news and question and answer site headed by Jason Feffer, told its users today that it is launching a major redesign this week. According to the site, it is improving the look and feel of its site, adding polls with an interactive map feature, and improving the layout of pages. Among major changes, the new site now feature more featured content; more graphical and interactive headings; rankings of the most popular topics for a day; and more information from politics and pop culture. The site did not say exactly when the changes will go live on the site. Feffer was previously an executive at MySpace, and SodaHead is backed by MDV Mohr, Davidow Ventures, Mission Ventures, and the Tech Coast Angels.


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