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Evite Pushes 'Tiny Parties'

Los Angeles-based online invitation site Evite is hoping to encourage the use of its service in small, informal gatherings, through the promotion of what it calls "Tiny Parties". According to Evite, it's been seeing a trend where users are using its platform for events which have five or fewer invited guests over the past 12 months, with 9.3 percent of events on the platform fitting that description. To that end, the site said this week it has created the Evite Tiny Party Challenge sweepstakes, where it give away $500 to users who wath content from Evite "influencers" Sam Ushiro and Jenni Radosevich around creating their own "tiny party". Evite is a subsidiary of Liberty Interactive Corporation, and is led by CEO Victor Cho.


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